The terminal is the threshold that cannot be crossed by the lubricant brand. How to develop the terminal and bind the terminal is a problem that the lubricant company constantly thinks about, and chain is an important model among them. However, after more than ten years, many lubricant chain models have been difficult to develop sustainably and healthily. What is the reason?
Gong Xiaoliang, the marketing director of Pilot Petrochemical, believes that the reason for the poor chain development is that everyone pays more attention to themselves, and even scammers who "make money by joining" appear. They use N "unifications" to close the supply chain. However, the services provided are extremely limited.