On December 25th, the hustle and bustle of Beijing Satellite TV's annual outdoor reality show "The Great Wall" roused the 2,000-year-old Huangsha Ancient Road in the ruins of the Great Wall at the Yangguan Pass in Dunhuang. Sinopec Great Wall Lubricants was the first cross-border entertainment marketing. As a sponsored brand, it appeared at the press conference, and witnessed the Great Wall culture together with the star “bricks” such as Liu Ye, Ruan Jingtian, Zheng Shuang, Huang Minghao, Zhou Shen, Shen Nan, Yang Di, etc. A milestone moment of communication.
1. The "Great Wall" meets the "Great Wall". The sparks that collided differently The Great Wall is a cultural treasure of the Chinese nation, symbolizing the pioneering spirit of the Chinese nation's self-improvement for the next 5,000 years, and a well-deserved world-class super cultural IP. "The Great Wall" is the world's first outdoor reality show with the theme of Great Wall culture. The show is centered around the Great Wall of Chinese Civilization. The film emperor Liu Ye, "Idol Drama King" Ruan Jingtian, "Koi Girl" Yang Chao, "New Idol" Star celebrities such as singer Huang Minghao, Voice of the Celestial Concubine, Shen Nan, the talented host, Nan Di, and expressive person Yang Di joined the show and entered each section of the Great Wall. Let the audience see the "Great Wall" and witness the "Great Wall".
With the national treasure-level IP "Great Wall" title, more popular entertainment cafes in the movie, video, and song fields have joined in to help out. "The Great Wall" is an entertainment variety show, which has actually completed a brand-new innovation of traditional culture and national spirit. Interpretation. Great Wall Lubricants, as the heir to the "Great Wall IP", has a strong natural resonance with Great Wall Culture. When "Great Wall Lubricant" met "The Great Wall", it was not only the agreement between the two IPs, but also the blend of the spiritual core of the Great Wall. This is also the original intention of the Great Wall Lubricant "First Show" variety show, and we look forward to promoting the Great Wall spirit and spreading the Great Wall culture in a more grounded and more consumer-loving way.
In the program, Great Wall Lubricants will help the bricksmen to pass the challenge in a special way, and help star coffee enthusiasts set foot on more than a dozen ancient Great Wall ruins, including Dunhuang, Jiayuguan, Jinshanling, and discover the unknown stories behind them. During the broadcast of the show, the Great Wall Lubricants official media platform will also launch a number of online activities to interact closely with fans and cheer for the "Great Wall" together.
2. Fulfill the mission of the "Great Wall" and embark on a new cultural journey. As one of the world's most representative IPs in the world, the Great Project of Humanity, which can be seen in space, is the monument and wisdom of the ancient culture of the Chinese nation. , Represents the pride of "Made in China". At the same time, sponsoring and supporting Great Wall Lubricants of Great Wall also represents the pride of "Chinese brands" in another sense.
Since its inception, Great Wall Lubricants has participated in the manufacture of many "big country heavy weapons", from the Long March series of carrier rockets to the high-speed rail "Fuxing", from the Chang'e series of satellites, to the polar scientific research ship "Snow Dragon", Great Wall Lubricants Always uphold the Great Wall spirit of self-improvement. This is the attitude of China's high-end manufacturing, and it is also the spiritual strength and value of China's high-end manufacturing that constantly breaks records and refreshes world cognition.
Choosing to work together with "The Great Wall", Great Wall Lubricants focused not only on the high agreement between the two IPs, but also on the program ’s sense of historical mission to spread traditional Chinese culture and support the export of Chinese culture. Just as the "Great Great Wall" will be exhibiting in Cannes and spread the Great Wall culture to the world, Great Wall Lubricants has been showing the world "Made in China" with high-quality lubricant products and services. With the advancement of the “Belt and Road” cooperation, Great Wall Lubricants has extensively joined hands with Chinese brands such as Sany Heavy Industries, China Shipping, Huawei, etc., and is active in the new era of the Maritime Silk Road, interpreting the great “Great Wall” with actual actions. .
When "Great Wall Lubricant" meets "The Great Wall", this is a encounter between the "Brand Great Wall" and the "Cultural Great Wall". It will write a story of the times that spreads the Great Wall culture, interprets the national spirit, and seeks high-quality development. On January 4, 2020, "The Great Wall" is about to premiere on Beijing Satellite TV. "The first show" of Sinopec Great Wall Lubricants Cross-Border Variety Entertainment, please stay tuned!