In 2019, the global economic situation is volatile, the automotive industry is experiencing a historic inflection point, and new car sales are showing negative growth. Players and capital investment in the industry are gradually turning their attention to the automotive aftermarket.
At the same time, China's automotive aftermarket maintenance market has developed for nearly 20 years and has become one of the world's largest aftermarkets. However, compared with the more mature European and American markets, various traditional channels still have obvious shortcomings. In the face of this problem, how can we break through and gather strength? This is a question that everyone in the industry should think about.
From December 18th to 20th, 2019, China has gone through seven Spring and Autumn American TOP1 lubricants in cooperation with national distributors under the theme of "combining forces and breaking through 2020" to jointly start brand development, automotive The post-market transformation and how the lubricant industry should survive in the future started discussions and discussed in depth the development history of the US breakthrough (TOP1) lubricant in the Chinese market.
Breakthrough lubricants with the spirit of "born for competition" as the brand spirit, constantly challenge the limits, creating a world record for durability limits, three world records for speed limits, and a fuel economy limit record. With these five world records as the origin, Let Breakthrough Lubricants successfully establish the brand connotation of "Passion, Bravery, Perseverance, Subversion, and Pursuit of the Ultimate", and condense into a deeply rooted "Challenge the Limit, Possible Infinite" brand story. The impact is profound with the help of multi-channel communication.
In addition, Breakthrough Lubricants also built explosive products around "Guinness Record Products", and worked with dealers and stores to provide consumers with high-quality automotive maintenance products; and drawing on other industry experience, in the era of low profit, it attracted and maintained a huge Customers and user groups.
1. Continuously landing the brand spirit and successfully establishing a reputation. By now, Breakthrough Lubricants has accumulated huge endorsements and cooperation resources, including cooperation with top car clubs such as Ferrari, Harley, McLaren, and even aviation clubs; and Hongyu Top teams such as Kijiang Riya Team, Chengdu Chixiao Team and Thor's Hammer; there are also sponsorships for top races and teams such as the CDB City Rival, Dakar Rally, Silk Road, China Truck Open, Lamborghini Asian Open; Obtained official fuel certifications from BMW, Audi, Mercedes, and Porsche.
The pursuit of unlimited breakthrough lubricants will also extend the tentacles of the brand spirit to a wider field: T-shirts, trolley cases and other creative tide products launched by the United Chao brand.
2. Challenge the limits, infinite possibilities, new wisdom of TOP1 innovation industry
”，这正是突破润滑油品牌在中国市场迅猛发展的三大利器。 " Building a brand and letting customers find you", "Acquiring customers and letting customers choose you" and " Building word of mouth and letting customers believe in you " are the three major tools to break through the rapid development of the lubricant brand in the Chinese market.
Not only that, at the Breakthrough Asia-Pacific Distributor Development Strategy Summit, a breakthrough perspective on the global lubricants market has been taken into account. According to the analysis of survey data, the Asia-Pacific region accounts for a large proportion of the global lubricants market. China ’s market demand is well deserved. Potential stocks in Asia Pacific. From the development trend point of view, low viscosity lubricants will eventually become more and more popular in the future market.
In response to the requirements of industry trends, Breakthrough Lubricants unveiled the veil of new products and projects in 2020 at this summit-diesel engine exhaust gas treatment fluid and vehicle urea intelligent filling station. In a fiercely competitive market, Breakthrough Lubricants closely followed the wave of "environmental protection and intelligence" and created a new path for green development. The release of this new product is in response to the social trend of "green environmental protection and intelligent development". Concentrating against the trend, breakthrough lubricants gather technology, intelligence, and environmental protection, driving the future development of breakthrough lubricants.
Breakthrough Lubricants, as an industry-leading brand that knows more about cars and oil, understands that due to the different external factors such as the area where the vehicle is located and the driving environment, there will be differences in oil demand. Therefore, Breakthrough Lubricants is based on this criterion, carries out subdivision positioning and targeted development, and strives to provide customers with the most suitable lubricant products and oil guides.
3. Mutual benefit and win-win situation. Together with the distributors, we have developed a network of distributors across the country since the breakthrough in lubricants entered the Chinese market. There are many brands in the Chinese lubricating oil market and the competition is fierce. If you want to stay in the market, you will have to be unwavering, do a good job of raw material control, product research and development, and brand positioning planning, in order to provide the most competitive breakthrough lubricants for cooperative dealer partners. Breakthrough Lubricants is willing to open up a new blue ocean for dealer partners in the increasingly severe market competition.
The exploration of new models of the Chinese automotive aftermarket has never stopped. In this "Concentration against the trend, breakthrough 2020" US breakthrough (TOP1) lubricants Asia-Pacific distributor strategy summit, Breakthrough Lubricants expressed their willingness to become the leader in exploring the future for customers in the automotive aftermarket and sharing the resources of smart lubricants factories Enhance the empowerment mechanism and work together in the burgeoning automotive aftermarket to achieve mutual benefits and win-win results!