At present, the mainstream model of lubricating oil brand is still business travel. After visiting potential customers, what do our sales representatives do? Most of them use WeChat to send WeChat to customers, such as factory pictures, product packaging, cooperation cases, marketing activities, etc.
As the boss, do you know how they made it? Tell you, they sent it like this:
There are more than ten pictures when they are issued, which dazzles customers;
Send the document directly in doc or pdf format, it will be tiring to look at it with your mobile phone;
Soft text is directly shared, even a link;
The video was sent unbridled;
To communicate with customers, voice messages are flying around, and even voice and video calls are made;
This "God operation" is not bad without being blackened by customers.
How do we send product pictures, company introductions, case references?
When should I post something?
，发送的内容要让客户对企业有所了解，甚至还有期盼； 洽谈后 ，要给客户提供延伸解读、产品卖点、政策解读等； 犹豫期 ，也就是在客户没有合作前，还要不断发送更接地气的内容，让他马上行动。 We believe that sending content should be divided into three stages: before the visit , the content should be sent to the customer to understand the company, and even look forward to it; after the negotiation , to provide customers with extended interpretation, product selling points, policy interpretation, etc .; hesitation Period , that is, before the customer has no cooperation, he must continue to send more grounded content to let him act immediately.
As a "lubricating oil company growth coach", the author of the "Lubricating Oil Brand" series Zhang Jinrong summarized 11 articles for the enterprise. According to the stage of the customer, different content was sent. Specific operations, how to forward, and message content have detailed arrangements.
”的痛苦。 At the same time, taking into account the actual needs of some OEM companies, we also designed promotional essays for OEM lubricant brands to successfully solve the pain of “ no factory and no visit ”.
In the actual investment promotion operation, the company still needs more news (soft article) writing. Want to know what to write? On March 26-27, Nanjing, we will comprehensively elaborate "5-6 people, 100+ investment for 1 year". Soft text is one of the important fast investment promotion measures.
In a day and a half, you will have a comprehensive understanding of how to: low-cost and efficient achieve investment goals. ，欢迎年销1000万以上的小微企业，或参加南京润滑油展会的企业参加，让你“ 上午学、下午用 ”，实现更好的参展效果。 The communication fee is 5800 yuan, including 1 document, 2 meals, 8 books (for daily learning reference of sales staff, valued at 1,200 yuan) . Small and micro enterprises with annual sales of more than 10 million, or enterprises participating in Nanjing Lubricant Exhibition are welcome to participate Let you " learn in the morning and use it in the afternoon " to achieve a better exhibition effect. Registration Hotline: 18901594840, Teacher Zhang.
Contents of exchange: 5-6 people, 100+ investment for 1 year, so