On December 18, the 2019 China Lubricant Market Innovation and Development Conference was grandly held in Harbin. 1400 unified family members from all corners of the world gathered in Bingcheng to share the joy and glory of the unified people. At the beginning of the conference, Mr. Yue Peng, the CFO of Unified Petrochemical, gave a speech to review the performance, and invited equity dealers to appear on the scene, in turn issued a red envelope and took a group photo.
Subsequently, Ms. Zhu Chaohua, the director of the Carlyle Group, took the stage to explain the IPO, and the beautiful blueprint drawn made every unified family present with confidence in the future. Next, Mr. Li Jia, the CEO of Unity, delivered a keynote speech titled "Rush 2020: An Era of Breaking Profits", shared the policy of Unity 2020, and looked forward to the IPO dream. We have summarized the core content of the speech as follows:
Business development in any industry has gone through three stages of profiteering period, small profit period, and no profit period. The lubricating oil industry is currently in a marginal period in which sales are not increasing, costs are increasing, customers are losing, business is declining, and selling prices are continuing to fall. To cope with the small profit period, we must pay close attention to the three keys of "multi-customer", "multi-product / service" and "non-traffic".
Not only to obtain a large number of retained customers and users, this is the number of profit opportunities, determines the company's value and profitability; more products and services to increase customer stickiness and comprehensive profits, and control unprofitable traffic brands And products, because if they are too large, it will cause the company's value to decrease.
Facing the big question of "How to obtain and retain huge customers and users?", President Li thought that it was necessary to look beyond the lubricants industry and look for disruptive thinking from other industries. From "profit-oriented" to "passenger-oriented" there is great potential.
Breaking the game from the pricing method, pursuing customer acquisition first, and driving the sales of profitable and profitable products through the drainage of low-profit products, this method has been tried and tested in various major industries. Drainage products and projects will be the best solution to get huge customers / users.
Through more products and services, more customers will be retained, a closed-loop business model will be established, more dividends will be realized, and the IPO equity dream will be achieved.
At the same time, President Li looks forward to unifying the IPO plan, injecting full confidence into the dealers' presence. At present, the IPO is steadily advancing. With the clear strategy and tactics of "2020 race formula", the unified person will be closer and closer to realizing the IPO dream.
Relying on the five major growth points of drainage, urea, KA customers, intelligent filling stations, and pureness, it will ensure that it has more customers and achieves sustained profitable growth. It will take the lead in 2020, win 2020, and IPO.