When an industry enters the stage of homogenization, it means that all companies are standing on the same starting line. It can also be said that the internal quality of each brand has little difference. What the company has to do is how to target the specific group and develop the most suitable The product.
Liu Runhong of Jiurun Technology thinks so. "Like mobile phones, now 1000 mobile phones and 6000 mobile phones can satisfy users in terms of functions. Why do users spend high prices on expensive mobile phones?" According to President Liu, expensive mobile phones, feel, standby, screen, Functions such as taking pictures are more powerful and more targeted.
Grasping the needs of users, or even tapping the needs of users, can make the brand evergreen. After more than a year of market research, Jiu Run and discussed with well-known lubricant brand consulting companies in the industry, and set 3 explosive products. "Explosive products are like daggers, which can quickly cut into the market and cut the cake. . "
For long-distance transportation vehicles, the driver master wants more rest, more contact, and the regular oil change cycle is too short, each oil change and maintenance will be delayed for half a day, and the long mileage oil is satisfied. Their needs
The constant pressure series is aimed at old vehicles and construction machinery. They need stable oil pressure to make engine equipment run smoothly. Jiu Run uses high-quality base oil and patented formula to achieve long-term stability of oil pressure.
The provincial burning treasure series is a key product that Jiu Run will focus on in the future. Zhang Jinsong of Jiu Run Technology said: Generally, there are more than 30 fuels for diesel vehicles. 30,000 pieces of fuel will be used. "Jiurun Ranbao passed more than one year of driving experiments, and our products can achieve a fuel saving effect of more than 1.5%, up to 2.5%, and 10,000 kilometers can save 500 yuan of oil money. "
。 At the dealer conference in 2019, General Manager Liu Changhong also proposed such a publicity slogan: Use Jiu Run without spending money . "Let users benefit, only companies can have development," said President Liu. In 2020, Jiu Run will increase investment and promotion efforts, realize the national network layout, and "strive for another step."