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Unified 3 punches to attack the commercial vehicle oil market

评论:0 Date: 2019-12-20 Source: Business Network Author: Unified Views: 128 Comments: 0
Core tip: Today's commercial fleet is facing new energy efficiency challenges. Policy intervention, various types of insurance, maintenance services, maintenance costs, personnel management, and operating expenses have all become pain points in operation. Accompanying national environmental protection and related policies
Today's commercial fleet is facing new energy efficiency challenges. Policy intervention, various types of insurance, maintenance services, maintenance costs, personnel management, and operating expenses have all become pain points in operation.
With the introduction of national environmental protection and related policies, diesel vehicles are facing stricter emission and transportation requirements, and overall operating costs have increased. Not only that, during the period when the vehicle is out of the vehicle, if there is a problem, regular maintenance services cannot be quickly obtained, which leads to an increase in the overall maintenance cost of the fleet. At the same time, the fleet of vehicles travels all year round, there is no guarantee of genuine products in maintenance, and often encounters inferior and counterfeit products. In addition, the lack of systematic maintenance cost management cannot control repair and maintenance costs. There are more drivers mobility, recruitment and daily management issues. There is no doubt that there are huge market opportunities behind these pain points.
Unified lubricant smart terminal
In view of the current operation status of the Chinese fleet, Uniform Lubricants will fully launch a unified fleet solution in 2020. The program has three major components: one is to help fleets reduce maintenance cycles and operating costs through long-range, energy-efficient products; the second is a nationwide maintenance service network that helps fleet vehicles to enjoy regular maintenance and urea anytime, anywhere Filling service; the third is a new fleet marketing model, one-stop solution to vehicle maintenance products, helping the fleet to save maintenance costs. High-efficiency lubricant products + maintenance service network + fleet marketing model, the Trinity, completely solve the pain points of the fleet.
The first fist: high-efficiency lubricant products currently major engine OEMs worldwide have demonstrated that the engine structure of modern commercial diesel vehicles, it is difficult to significantly reduce engine fuel consumption through a single product. After years of scientific and technological research and development, the unified T-lab laboratory has launched 5E energy-efficient family barrel products. By extending the product life cycle, reducing engine power loss, and improving the overall energy efficiency of the vehicle, the use of the whole vehicle can further reduce vehicle fuel consumption and improve overall operation. effectiveness.
Unified Lubricant Press Conference
There are 6 core members in the 5E energy efficiency family bucket: the labor-resistant King CK-4 fully synthetic diesel engine oil with a mileage of 120,000 kilometers, the leading GL-5 gear oil with a mileage of 60,000 kilometers, and Tongli Inorganic with a mileage of 200,000 kilometers. Coolant, synthetic high temperature grease with 100,000 km oil change mileage, supreme unified vehicle urea with 5% fuel economy, and full-effect diesel fuel additive with 4% fuel economy.
Among them, the unified resistance King series engine oil was newly released at this conference. It is a high-efficiency diesel engine oil created by the unified T-lab laboratory after years of research and development, tailored specifically to the needs of fleet vehicles, which can further extend the product life cycle and improve the overall energy efficiency of the vehicle. The actual data sampling of vehicles from 30 logistics companies across the country, and research and development based on the actual operating conditions of the vehicles, can further reduce the fleet fuel consumption costs.
At present, this series of products covers all levels of engine oil, and the original product performance has been greatly upgraded. The new ODI PLUS technology makes it have a longer oil change interval, and fully introduces European standards. Fuel requirements for vehicles in the sixth country.
Unified Lubricants Agents Conference
2nd fist: The nationwide service network from urea to oil has a unified network of repair stores across the country, with 45,781 commercial vehicle stores covering all levels of markets in the first to fifth tier cities. After the fleet joins the unified service network, vehicles in China You can quickly find the nearest store anywhere and enjoy formal maintenance services and unified authentic guarantee.
The Supreme Uniform Free Walking Urea Filling Station is an important item in the strategic layout of the unified national lubricant service network. The project will continue to be promoted in 2020, and in the future, it will integrate oil filling solutions, further strengthen cooperation with online brands , and divert more drivers to unified filling station stores to enjoy offline repair and maintenance services.
As the second largest new product released by this conference, the Supreme Uniform Free-Line Urea Filling Station not only has very competitive product selling points on urea products, including 100% high purity and no impurities, and 90% high conversion rate is more environmentally friendly. Avoid SCR crystallization, improve fuel economy by 5%, and the form of the filling station brings innovative cost savings. In the past, small packages with a capacity of 10KG were used for filling. The cost of each packaging material was 8 yuan. Now using a filling station can save 8 yuan per 10KG, and a 1,000-ton tank capacity can save 800 yuan in packaging costs. , Fight packaging waste, greatly reduce driver and fleet costs.
Uniform lubricant product show
The third fist: turning the whole vehicle marketing model into zero. As one of the few companies in China that can provide full-vehicle oil products, the unified commercial vehicle has 10 product lines and more than 60 product categories. Aiming at the fleet system, a new fleet marketing model has been put forward, which has been transformed from a single product promotion to a full-vehicle energy efficiency lubrication solution. Together with energy-efficient and long-range products, it helps the fleet to further save maintenance costs.
The unified T-lab laboratory conducts actual road tests on more than 30 heavy trucks. The entire vehicle uses unified energy-efficient products. Combined with the long oil change cycle, it can further reduce fuel consumption and maintenance costs. A heavy truck can save 28551 a year. yuan. As of 2018, there are more than 300,000 logistics fleets nationwide, with more than 14.5 million vehicles. Its medium- and heavy-duty trucks of more than four in China account for about 48%, or about 7 million. Uniform energy efficiency products for the whole car are expected to save 20 billion yuan in fuel and maintenance costs for Chinese logistics fleets in one year.
Unified motor oil packaging
Unified commercial vehicles are confident to help dealers gain more market share and business opportunities through high-quality products, perfect services and efficient solutions, and once again lead the Chinese lubricants market.
The vast fleet market is just around the corner, and running away is "grabbing" money!
Label: Urea Gear Oil
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