The lubricating oil market on the scene of the conference is approaching saturation, leading to the slow growth of global lubricating oil. More professional organizations predict that the annual growth rate of global lubricating oil demand will be reduced to 1.4% or even lower. Lubricating oil companies, on the one hand, must face the crisis brought by the stock era; on the other hand, they must beware of new Internet forces joining the melee.
In the face of the traditional automotive aftermarket with "wolves" and "hooks and panthers" in the future, the future is to refine operations, launch more product lines, or increase user stickiness with more intimate services. In short, the goals are different. Is how to keep the existing market and gain more market share.
1. The "recognition of gold cover and extended warranty" was fully launched At the 2019 China Lubricant Development Conference, the unified "recognition of gold cover and extended warranty" was fully launched. Within half a year, the accumulation of strategic cooperation between unified lubricants and China Life began The outbreak is also the most powerful response to the stock era. It can effectively solve the pain points of commercial vehicle service stations and passenger car 4S stores, the weak stickiness of terminal store users, the commercial fleet users, passenger car enterprise users, and owner users.
The "recognition cover covered by extended warranty" project upgraded at this conference is a deeper cooperation with China Life in the extended warranty area. Bid farewell to the previous product + additional service form, this press conference officially unveiled the new "Gin Gai Yan Bao" product and the conventional product, which became a separate product line. On the packaging, a new product packaging form is adopted, and there is a "golden cover" as a special product symbol. Consumers can simply purchase a unified "golden cover" product and they will receive a free warranty period of up to 8 years with unlimited mileage. Extended warranty service.
2. The new policy of commercial and passenger extension insurance, lowering the threshold, speed claims for different vehicle use scenarios, "recognition of extended warranty coverage" project, based on the original two types of extended warranty products for passenger cars and commercial vehicles, " "Jin Gai Yan Bao" has been optimized again. The latest version of the insurance policy, each barrel of product contains a 3,000 yuan insurance policy, covering 19 engine cores of the engine. Unified passenger car "Gin cover extended warranty" products, including Heneng 7 series, cleaning oil package, peak PEAK silver 7 stars, peak cleaning oil package and other products, according to the site unified "Gold cover extended warranty" passenger parts, 2 barrels Fuel can provide car owners with guarantees for car use throughout the year.
。 Unified commercial vehicle "Golden Cover Extended Warranty" products, including products such as Titanium King CI-4, CNG / LNG, Titanium King King Miles, PEAK CI-4, etc. Each barrel of product contains a warranty valued at 2,000 yuan. The peculiarity of the car, each car can be superimposed with 6 insurance policies, contracting 10 engine core components, and providing a maximum annual maintenance cost of 12,000 yuan . In addition to a breakthrough in basic insurance, the "Golden Cover Extension" product further simplifies the application process for customers. It only takes a minute for consumers to obtain insurance policies, and a barrel of oil can enjoy extended insurance services, reducing The threshold for car owners to purchase extended warranty services, further refine the claims clauses, promise car owners' claims services to be resolved nationwide within 48 hours, and provide a full chain service from risk reporting to liability determination and loss, making claims services simpler and more convenient.
3. The answer to the "unified golden cover extension guarantee" knocks out the sluggish market
The "Unified Golden Cover Extended Warranty" project, as a deep cultivation of the BBC Extended Warranty Project, captured the pain point of the "Extended Warranty Service" user while refining the service project, improving service standards, and forming a high-quality product as the basis. Coupled with high-quality extended warranty services, a new lubricant product service model is formed, and it is no doubt that it stands out in the market with severe homogeneity. It can be seen that the lubricating oil industry will continue to be depressed in the next few years, and the competition in the stock market will become increasingly fierce. "Unified Golden Cover Extended Warranty" is the answer to cracking the depressed market.