On December 18, 2019, Sinopec Great Wall Lubricants joined with the charity ride-hailer to jointly launch the “2020 Spring Festival Home Shunfeng ride” charity action in Beijing. Xia Shixiang, Party Secretary and Executive Director of Sinopec Great Wall Lubricants, Ye Huiqing, Chairman and Party Secretary of Sinopec Yijie Sales Co., Ltd .; Jiang Peizhen, Chairman of Guangxi Golden Throat Group; Jiang Nanchun, Chairman of Focus Media; The chairman of the alliance, Wang Yong, and others, injected Great Wall Lubricants into the launching stage of this charity event, and jointly lightened the "2020 Spring Festival home ride." This group of lighting LOGO also symbolizes that many caring companies and the public will participate in this event to help this large-scale Spring Festival theme public welfare activities.
1. The energy of public welfare works together to warm the way home. The Spring Festival has special significance in the lives of Chinese people. It is the voice of those who work hard to go home to celebrate the Chinese New Year. However, in the "Spring Festival", which is called the largest population migration in human history, it needs to carry nearly 3 billion trips every year. There is always a regrettable ticket. They either have no choice but to choose dozens of hours of station tickets and join the motorcycle riding army. Either stranded in the city, when the lantern first appeared, he sent his family greetings by airwaves alone.
The "Spring Festival Homecoming Windsurfer" public welfare campaign focused on the problem of "difficult to return home" for migrant workers during the Spring Festival. By sharing empty seats for free, the private car returning to the Chinese New Year has become a tailwind for the hometown of the hometown. From 2012 to 2019, the Chinese New Year Parade has helped 150,000 people to go home for free, paving the way for wandering in a foreign land.
It is understood that the "2020 Spring Festival Homecoming Windmill" charity event was jointly supported and supported by Sinopec Great Wall Lubricants, Sinopec Gas Station, Sinopec Easy Convenience Store, Focus Media, Golden Throat, Beijing Yuecheng Law Firm and other enterprises. Their respective advantages in resources, channels, media, and law. The cross-border alliance of social public welfare forces will promote the deep fermentation of the concept of shared travel, and lead more social love forces to join hands in public welfare.
It is worth noting that the "2020 Spring Festival Homecoming Windmill" innovatively introduced Internet big data technology. Caring owners and workers can quickly match on the platform by filling in relevant personal information online. Compared with the previous offline associations and promotion meetings, the threshold for participation has been greatly reduced, and the matching efficiency between car owners and migrant workers has been greatly improved. In addition, Great Wall Lubricants also opened a 95388 customer service hotline to manually answer the "2020 Spring Festival home rider ride" question online. This Spring Festival will help more migrant workers return home warmly.
2. Practicing the social responsibility of central SOEs and helping "shared development"
As the co-sponsor of the "2020 Spring Festival Homecoming Windmill" charity event, Sinopec Great Wall Lubricant Party Secretary and Executive Director Xia Shixiang said in a media interview: "The implementation of the concept of shared development and the broad masses share the results of reform and development. The starting point and end point of Great Wall Lubricants' public welfare action to promote the '2020 Spring Festival Homecoming Windmill'. At the same time, as an important brand in the automotive aftermarket, this is also the communication between Great Wall Lubricants and car owners to convey brand publicity and temperature image. Good opportunity. "
Since its inception, Great Wall Lubricants has always adhered to Sinopec Group's original intention of "fueling a better life", exerted its own resource advantages, actively implemented the social responsibility of central enterprises, and promoted the development of social sharing and public welfare. During the 2008 Beijing Olympics, as the official fuel for the Beijing Olympics, Great Wall Lubricants, in conjunction with the Central People's Broadcasting Station and Beijing TV Station, launched the "Changxing 2008" civilized travel campaign, advocating "driving one less car a week and carrying one more person a day." It attracted 700,000 vehicle owners in a few months, promoted the improvement of Beijing Olympic traffic, and created a good international image of the capital.
As the only comprehensive strategic partner of China Aerospace, Great Wall Lubricants also actively shares the brand resources of the Aerospace, and has successively held the 12th “Sinopec Great Wall Lubricant China Astronaut Experience Camp”, which is the longest and most influential in China. Public welfare space science activities. The activity was aimed at migrant children and children left behind in remote mountainous areas. It attracted nearly 100,000 teenagers to participate and helped more than 500 children realize their space dreams.
In September this year, five Sinopec companies in Beijing, Great Wall Lubricants, Sinopec Yanshan Petrochemical, Catalyst Company, Beijing Petroleum, and E-Parker jointly released a white paper entitled "Sinopec Contributions in Beijing", which focused on showing the reform and opening up of Sinopec companies in Beijing The results of improving the ecological environment of the capital and helping the socio-economic development of the capital.
For decades, as one day of public welfare efforts, Sinopec Great Wall Lubricants has gained recognition from all walks of life, and has repeatedly won honors such as the "China Outstanding Public Welfare Award", fulfilling the mission of shared development of central enterprises. Compared with the billion-dollar Spring Festival army each year, the number of helping migrant workers return to their hometowns is small, but the strength is still small. I believe that as long as every enterprise and every caring person can take a small step in sharing, the cause of building a better life will take a big step forward.