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Three big mountains in 2020: difficult to attract investment, difficult to increase volume, difficult to make money

评论:0 Date: 2019-11-26 Source: Business Network Author: Run Road Views: 758 Comments: 0
Core tip: 2019 is probably the hardest year in the lubricants industry in ten years. Not only is the SME market difficult, but also listed companies, and even international brands, sales have plummeted. After all, market demand has fallen by hundreds of thousands.
2019 is probably the hardest year in the lubricants industry in ten years. Not only the market for small and medium-sized enterprises is difficult, but also for some listed companies and even international brands , sales have fallen sharply. After all, market demand has dropped by hundreds of thousands of tons. Then, the most typical performance is:
Lubricant product creation
1. Difficulty in attracting investment. Many companies have adopted various methods to attract investment, which is expensive, but they cannot exchange several dealers.
2. It is difficult to increase the volume, and the dealer who signed it down for a few months has not been able to place additional orders. In fact, the dealer is also worried about sales;
3. It is difficult to make money. In the past, even if the policy was supported or even discounted, companies could still make a certain profit, but in 2019, the price was suppressed by the brand, and there was no room for discounts.
Why did the situation change suddenly in just one year?
German Union Lubricant Sheet
Not surprisingly, there are also market pressures for large companies and brands. Especially in the past few years, many brands have built new factories or expanded their scales. According to statistics, the giants such as "Sheduomei and Chengkunyi" have annual production capacity of over 8 million tons. It can fully meet the market demand, and the national brand has a production capacity of up to 20 million tons, and the production capacity is completely surplus. In any industry, when the production capacity is accumulated to a certain stage, a price war will definitely erupt. In 2018, it will rise slightly. In 2019, a large-scale explosion will begin. Although the market in 2019 is difficult, "but it may be the best year in the next 10 years."
So what are the reasons behind the three major problems? It ’s difficult to attract investment, not because your method is wrong, but because your product is not sold by the distributor; it is difficult to increase the quantity, because the terminal does not recognize your product, or your product is not competitive; Many, many products can not sell 100,000 yuan a year, more products are lower than mainstream products, a price advantage of a piece of cake.
However, such a product competition strategy is doomed to the company's inability to make profits and increase sales. How to do?
德 联 Lubricant RV
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Explosive
Further reading:
0, Raiders around the hotel attractions
1, 2 days to master, how to create explosive products with annual sales of 50 million +
2, the product is 1, marketing is 0, creating 7 aspects of explosives
3. Did the lubricant carton package make you fine?
4. Why doesn't the lubricating oil barrel factory have big customers?
5. Does your product sell well?
6. Are there any explosive products in the lubricant industry?
7. Is explosive lubricant cheap?
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22. Reflection: Where is the competitiveness of Axton Lubricants?
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30. There is no short board of Jiatong lubricants. Where is the short board?
31. To whom does Wanwei Lube sell its products?
32. Small improvements and big progress in Qiping lubricants
33. Where is the packaging oil business of the "Big Five" difficult?
34. Talking about how to improve the "dynamic force" of products from Morton Lubricants
35, how to increase sales of lubricants
36. How does Zhicheng lubricants cross the bottleneck
37. Where did Nanon Lube go?
38. Do you dare to say that "product homogeneity" has been achieved?
39. How does Shengbao Lube break through the next threshold
40. There are too many lightweight lubricants. What should I do?
41. Lubricant boss, you're fake "working hard"
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44. How to break the difficulty of attracting investment, increasing the volume and making money?
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