Nanjing Rundao focuses on serving small and medium-sized lubricant companies, helping companies with 5-6 sales staff, and achieved annual sales of 100 million in 3 years. Chief consultant Zhang Jinrong published a series of books on "Lubricant Brands". We only serve 2 companies each year. For more companies to get the latest ideas and methods, we have developed a series of classic courses:
1. Product: Create explosive products with annual sales of 50 million +
Brands are not as good as products, and users are becoming more and more realistic. The rising national brands in various industries are "products are king." Galanz dominates the field of microwave ovens. Gree air-conditioning leads the world. Huawei Xiaomi pulls Apple off the horse and drives Samsung out of sight. It can be said that creating a large single product with absolute competitiveness can make the company have sales and profit. Courses include: trend analysis, barrel design, label design, carton planning, series naming, advertising materials, brand promotion, promotion policies , Price system, practical cases ... and so on.
12-18 class hours, helping companies understand and master product development and promotion strategies within 2 days, and quickly achieve the goal of annual sales of 50 million +.
Suitable for: general manager and director of lubricating oil companies, manufacturers of packaging drums and cartons.
2. Investment promotion: 100 years of investment promotion
Only when there are enough dealers can the company achieve a smooth development. There are more than 1,100 dealers in the unified, Longhua has more than 850 dealers, and Compton has 650 dealers. It is with the help of many dealers that these companies Only rapid development has been achieved, and some have gone smoothly. This course includes: brand echelon, market research, customer negotiation, customer invitation, conference recruitment process, conference practice, investment follow-up ... and so on.
In 10-15 class hours, let the company fully understand the "recruitment" mode, and even if it sells 5-6 people, it can achieve a good result of 100+ investment for 1 year without increasing costs and expenses.
Suitable for: general manager, director, sales representative of lubricants companies.
3. Terminal: 5 days and 2 days. After the dealers signed the cooperation, if they have n’t sold out in a month or two, the dealer will question their choices. If there is no benign sales in a few months, or the sales volume is minimal, the distribution Shang will even retreat. What the company has to do is to help the dealers increase sales with the fastest speed. The goal is to reduce the price by 100,000+. This course includes: placement mode, good news, promotion strategy, three-level promotion, practical cases, four major markets, Dong General essentials, road show practice, customer maintenance and other content.
12-18 class hours, let enterprises or dealers master low-cost promotion methods, achieve 5 days to detonate the market, the fastest results on the same day, to achieve cash sales, monthly sales target of 100,000 +.
Suitable for: lubricants company director, sales representative, distributor.
4. Brand: 3 months to make the brand a household name. This is not the age of "wine fragrance is not afraid of the alley." Enterprises need to be more exposed, and they must have stories to get eyeballs and be attractive. Be a "temperature" brand, this topic explains brand image, corporate promotion related content, design to logo design, poster production, one-page planning, news writing, WeChat content, highlights refinement, terminal roadshow, media relations, etc. content.
8-12 hours, let enterprises achieve low-cost, or even "zero-cost" methods to get the maximum publicity effect.
Suitable for: Lubricant Marketing Department, Planning Department, and Marketing Director.
5. Over 100 million: 5-6 people, 100 million in 3 years For small and medium-sized lubricant companies with only 5-6 sales staff, how to achieve the fastest annual speed without increasing operating costs or even reducing operating expenses The sale of 100 million yuan, the content is integrated: "explosive product creation, rapid investment promotion, terminal detonation, brand publicity" four major content, is Rundao's core marketing philosophy, helps companies achieve rapid landing, both can help small and medium lubricants Enterprises can also enable new products of big brands to achieve rapid sales growth.
16-24 class hours, let the company start with the product, through the investment promotion, help the channel to achieve the increase in sales, and then through the promotion strategy, improve the brand influence.
Suitable for: well-known brands, small and medium lubricant companies with annual sales of about 20 million, and emerging lubricant companies with ambition and strength.
6. Internal training: 2 days to double sales performance
In response to the "travel" model adopted by most lubricant companies, we have developed systematic sales capacity improvement courses, including: brand analysis, market research, customer analysis, objection handling, scheme design, monthly arrangements, regular customer volume, new customers To expand the market ... and other aspects, the disordered marketing has been transformed into a controlled sales process, so that most ordinary sales staff can achieve unusual performance.
12-16 hours, so that the company's marketing staff can independently complete all the work of dealer search, negotiation and service.
Suitable for: 10-50 sales staff, or a lubricating oil company with annual sales of 10-60 million.
The above training content will be held from time to time. Please pay attention to WeChat (18901594840, Teacher Zhang) for time, place and content. If the company needs internal training, please contact us.