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Chief Introduction

The founder of this site: Zhang Jinrong, who entered the lubricants industry in 2000, started at the grassroots level and traversed all levels of lubricant marketing management, including: front-line business, manufacturer co-sale, city manager, regional manager, district manager, market director , Vice President of Marketing, Lubricant Marketing and Management in China and other positions.
Lubricant terminal sales
In the work, he constantly summed up his experience and published a number of articles in newspapers such as "Sales and Markets", "New Marketing", "Business", "China Business Department" and so on. "Lubricant Information Network" and the current "Lubricant Information Network". In 2008, after the establishment of Nanjing Rundao, adhering to the principle of "how fast and good savings", with the "corporate growth coach" model, focusing on serving lubricants companies Many small and medium-sized enterprises have achieved the excellent effect of "100 million annual sales, only 3 years".
等,并从润滑油企业运营角度,撰写了:“营销三剑客”( 运作实战代理 )、“职业经理人”( 终端渠道总监 )、“润道商学院”( 观点攻略 、案例)等8本图书,出版了《润滑油品牌终端》、《润滑油销售这样说这样做更有效》 Originality: Seven tips for explosives, five-level pricing, nine-chain brand, speed investment, five-day detonation, five-step strategy, terminal news, eight dragons, three-level sales promotion, three-level marketing, etc., and from the perspective of the operation of lubricant companies, Authored: 8 books including "Marketing Three Musketeers" ( operation , actual combat , agency ), "Professional Manager" ( terminal , channel , director ), "Rundao Business School" ( viewpoint , strategy , case), etc. "Lubricant Brand Terminal", "Lubricant Sales Say That Is More Effective"
And other books.
Lube oil investment advertisement
For many years, we have only served lubricant companies, helping 5-6 small and medium-sized lubricant companies that sell, to achieve "100+ investment in 1 year", achieve annual sales of 100 million in 3 years, and 300 million in 6 years.
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2003, co-authored "Dealer Diagnosis"
2004, put forward 181 market theory; produce interactive teaching material of "Lubrication School"
2005, Proposed Enterprise Growth Model
2006, proposed three-dimensional investment promotion model
2007, put forward brand = communication + image + action
In 2008, the "three transformations" were proposed: product differentiation, marketing media, and personalized service; founded "Lubricant Information Network", Nanjing Rundao
Lubricant Enterprise Coach
2009, put forward two paragraphs of "channel and brand" of the enterprise; founded "Lubricant Business Information Network"
In 2010, he proposed the "three potentials": build momentum, leverage trends, and take advantage of marketing; establish the "Lubricant Expert Network"
2011, put forward the "three special": special channels, special products, specific regions; put forward the "price hierarchy" theory
2012, "Lubricants Brands · Operation Nine Chains" published
2013, published "Lubricant Brands · Combat"; published "Lubricant Brands · Agents"
2014, published "Lubricant Brands · Terminals"; put forward the theory of misplaced competition for small and medium-sized lubricants companies; practiced the terminal mode of "5 days to detonate 2 days to see results"
2015, published "Lubricants Brands · Channels"; proposed "Meeting Model for Investment Promotion"
2016, published "Lubricant Brands and Perspectives"; the "3 billion-plus years" model has been practiced in many companies
2017, published "Lubricant Brand · Director"; established "Rundao Business School"
Create billions of lubricants
2018, published "Lubricants Brand · Raiders"; put forward "explosive strategy"
2019, "Lubricant Sales: This is the way to do it, it is more effective"; put forward a "dimensional reduction and combat" competition model
2020, Publish "Lubricant Brand · Case"; implement "6 million 300 million" marketing model
2021, Publishes "Lubricant Brands · Practices"
So far, he has written nearly 3,000 professional articles and nearly 10 million words.
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